Thursday, June 23, 2005

Film Licensing Campaigns Lauded In NYC; Satan Pleased

I had read something about this on Ain't It Cool yesterday, but I did not believe it. Would not believe it. Alas, the International Licensing Excellence Awards are real, and now they have official winners whose souls are a little bit crispier this morning.

shrek3
Omigod omigod! Another fucking Shrek movie! Yay licensing! (Photo: Moriarty, Ain't It Cool)

Variety's Willa Paskin reports:
Spidey nabbed three prizes from the Licensing Industry Merchandisers Assn., including overall license of 2004 and best promotion. Disguise nabbed the kudos for film and TV brand licensee, soft goods, for its Spider-Man products.

Dora the Explorer won film and television brand license of the year, and Fisher Price took home film and TV brand licensee, hard goods, for Dora wares.

Dora beat out some bad-ass competition in the form of Scarface, Sex & the City and Kill Bill, which I think only proves we all underestimated the chick's juice. The Care Bears also took home some hardware, and Sponge Bob Square Pants helped Target nab the "distinguished" Retailer of the Year prize.

At any rate, Hell's incursion into NYC might explain the weather phenomena that doomed Snapple's 25-foot popsicle yesterday in Union Square. Just a hunch.

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